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SMB Rebranding (Photo Booth to Event Studio)

Project Type

Rebranding/Branding Services

Date

April 2023

Role

Marketing Director - Remote

I worked as a Marketing Director for a US-based Entertainment Rental Firm (Name can't be disclosed) as their full-time marketing director. The problem they faced was being bottled neck by the keyword "Photo Booth" in their brand name and website branding, when they were offering plethora of services including DJ, Lighting, Dance Floors, and Multi-Media Services and their aim was to be nation-wide.

I along with a team of 10 experts worked on the rebranding - That Included website design and development (WIX to WordPress), Copywriting, Branding, SEO, Rebranding Strategy and PPC activities.